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About Us
Our Mission
what we do

If you've ever felt a sting of disappointment at a "happy birthday" timeline post or an email event invitation, longed for a box of letters to swoon over instead of scrolling through your phone to find the first texts from your sweetheart or gazed upon the harsh yellow pages of a legal pad with distaste, we're happy you're here.

From the life changing occasions like announcing your nuptials right down to getting you organized for that big meeting later this week, we've got your back. We want to help you congratulate your sister on the arrival of her new bundle of joy and throw a surprise birthday party so unforgettable it will immortalize your title of Best Friend Forever. We’re here to enhance all of life's noteworthy moments.

Our Promise
what we believe

We never settle for ordinary and we don't think you should either. We will always create design forward, innovative, one of a kind products in custom, trend-setting designs. It's what Elum was founded on. Everything we make is crafted with great care and we always sweat the small stuff. If something doesn't meet our quality standards, we simply will not sell it. We promise to always deliver thoughtfully designed products that leave an impression.

We have collaborated with some of the biggest retailers and brands in the country! See a few of our favorite featured collaborations below. E-mail info@elumdesigns.com if you're interested in learning more about working together or to get a copy of our capabilities showcase.


You should definitely work with Elum because we love what we do and it shows! We craft social and lifestyle products that express personal style and enhance life's noteworthy moments. Click here to view small sampling of our design expertise and excellence in manufacturing fine paper and lifestyle goods.

Meet The team
  • Melissa Foster
    Melissa Foster
    Hometown:  I grew up in Beaverton, Oregon, but Cardiff-by-the-Sea, CA has been my hometown for so long now, I have to go with that.

    Favorite Thing About San Diego:  The sun and the tacos, but not necessarily in that order.

    Favorite Pizza Topping/s: A really good margherita with fresh mozzarella, tomatoes, and basil

    Favorite Elum Cards: These past couple months I have been pretty obsessed with GC860 "Foxy Lady". Women need to build each other up and tell one another why they are so rad. This card is bold and the artwork is just awesome. And GC793 "Super Supportive." This card was designed for a friend of mine who helped me out in a way only the best of girlfriends can. We didn’t have the perfect card, so we made one. That’s one of the best things about working in this business, it has chronicled some of the most meaningful moments in my life, and for that, I am truly grateful.

    Favorite Quote:  “If you are always trying to be normal, you will never know how amazing you can be.”  - Maya Angelou
  • Bradley Foster
    Bradley Foster
    Hometown: Long Beach, NY is where I’m from but Cardiff by the Sea is where I consider home.

    Favorite Thing About San Diego: The weather, fish tacos and proximity to Mexico. In that order.

    Favorite Pizza Topping: I like my pizza simple, just cheese.

    Favorite Elum Card: "Mazel Tov" GC500 – It’s the first Elum card.

    Interesting Fact: I’m a HUGE NY Rangers fan.

    Favorite Quote: "Don’t wait for things to happen. Make them happen."
  • Kristi Cherundolo
    Kristi Cherundolo
    Creative Director
    Favorite Thing About San Diego: Beach

    Favorite Pizza Topping: Proscuitto

    Favorite Elum Card: "Taco Time" GC915 

    Favorite TV Show as a Kid: I Love Lucy
  • Samantha Kurtz
    Samantha Kurtz
    Senior Designer
    Hometown: Hillsborough, New Jersey

    Favorite Thing About San Diego: The weather

    Favorite Pizza Toppings: Hawaiian

    Favorite Elum Card: "Hats Off" GC891

    Interesting Fact: As a kid, I wanted to be a palaeontologist
  • Olga Griesinger
    Olga Griesinger
    Graphic Designer
    Hometown: Minsk, Belarus

    Favorite Thing About San Diego: The ocean

    Favorite Pizza Toppings: Mushrooms, olives, arugula

    Favorite Elum Card: "Potted Plants" GC833

    Interesting Fact: At one point in life I almost became an opera singer.
  • Haley Fischer
    Haley Fischer
    Senior Designer
    Hometown: Lawrence, KS

    Favorite thing about San Diego: As HGTV would put it, "All year outdoor living!"

    Favorite Pizza Toppings: Team Hawaiian

    Favorite Card: GC808 I find that one quite a-peeling. Get it, bananas.

    Favorite Quote: "I get enough exercise just pushing my luck."
  • Sarah Mizushima
    Sarah Mizushima
    Production Manager
    Hometown: Fort Collins, Colorado

    Favorite Thing About San Diego: Solana Beach!

    Favorite Pizza Toppings: Canadian Bacon and Pineapple

    Favorite Elum Card: "Fist Bump/Jazz Hands" GC786

    Favorite Quote: "Life is the art of drawing without an eraser."
  • Mikaela Longo
    Mikaela Longo
    Production Artist
    Hometown: Pittsburgh, PA

    Favorite thing about San Diego: unique neighborhoods

    Favorite Pizza Topping: HAM!

    Favorite Elum Card: Lucky Birthday — GC770

    Favorite Quote: "You have two lives. The second one starts when you realize you only have one."
  • Jael Figueroa
    Jael Figueroa
    Production Artist
    Hometown: Tijuana, Baja California

    Favorite Thing About San Diego: Balboa Park

    Favorite Pizza Toppings: Mashed potatoes & bacon

    Favorite Elum Card: "Gummy Birthday" GC769

    Favorite Quote: Preach the gospel at all times and if necessary, use words" - St. Francis of Assisi
  • Sarah Evans
    Sarah Evans
    Brand Content & Social Media Coordinator
    Hometown: Fishkill, NY

    Favorite Thing About San Diego: The weather!

    Favorite Pizza Topping: all the cheese

    Favorite Elum Card: "Hey Little Lady" GC861
  • Mark Souval
    Mark Souval
    Hometown: Born in Connecticut but my hometown is San Diego

    Favorite Thing About San Diego: Mmmm! Let's see. WEATHER!

    Favorite Pizza Topping: BBQ chicken on Keto dough

    Favorite Elum Card: Anything with a rainbow unicorn on it. GC846

    Favorite Quote: "Do or do not, there is no try." -Yoda
  • Joey Giardullo
    Joey Giardullo
    Favorite Thing About San Diego:  Surfing double overhead south peak at Black's Beach

    Favorite Pizza Toppings: Sausage meatball and ricotta, over a regular pie

    Favorite Elum Card: "Bacon GLORIOUS Bacon" GC726   

    Favorite Quote: "Live every day as if it were your last, because you never know.."
  • Ryan McGowan
    Ryan McGowan
    Warehouse Manager
    Hometown: San Diego, California

    Favorite Thing About San Diego: Weather… boring but true

    Favorite Pizza Toppings: Vegetable with Pepperoni 

    Favorite Elum Card: "Best Dam Birthday" GC794

    Favorite Quote: "I'm your Huckleberry, that's just my game." -Doc Holliday
  • Tim Palmer
    Tim Palmer
    Print Production & Prepress
    Hometown: San Diego

    Favorite Thing About San Diego: Craft Beer

    Favorite Pizza Topping: Pride

    Favorite Elum Card: "Best Dam Birthday" GC794

    Favorite Quote:  "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” - Ferris Bueller
  • Phillip Rodriguez
    Phillip Rodriguez
    Prepress Production Manager
    Hometown: San Diego

    Favorite Thing About San Diego: The weather

    Favorite Pizza Topping: Pepperoni

    Favorite Elum Card: "Classic Cocktail" GC908

    Favorite Quote: "Life without music, I can't go for!" --Steel Pulse
  • Nancy Zhang
    Nancy Zhang
    Hometown: Chengdu, China

    Favorite Thing About San Diego: Beach and warm winter

    Favorite Pizza Topping: Meatball

    Favorite Elum Card: "Raise the Roof" GC853

    Favorite Quote: “We make a living by what we get, but we make a life by what we give." -Winston Churchill
  • Sara Capdevielle
    Sara Capdevielle
    Hometown: Vacaville, California

    Favorite Thing About San Diego: It’s always sunny!

    Favorite Pizza Toppings: Fetta Cheese

    Favorite Elum Card: "Birthday Mix" GC917

    Interesting Fact: I have a green thumb and enjoy gardening in my spare time.
  • Sarah Franklin
    Sarah Franklin
    Customs & Customer Service
    Hometown: Brookings, South Dakota

    Favorite Thing About San Diego: Sunset Cliffs

    Favorite Pizza Toppings: Bell Peppers and Onions

    Favorite Elum Card: "Mac & Cheese" GC738

    Interesting Fact: I can recite the alphabet backwards.

    Favorite Quote: "Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”   -Albert Einstein
  • Jouissance Ysrael
    Jouissance Ysrael
    Controller & HR Manager
    Hometown:  San Diego, CA

    Favorite thing about San Diego:  You can be a tourist in SD and find new things to do/eat/drink no matter how long you've lived here & the weather

    Favorite Pizza Toppings: Ricotta, Spinach, Bacon

    Favorite Card: GC897 "Pizza Guy" Because pizza is life.

    Favorite Quote: "If your presence doesn't make a difference, your absence won't either" 
  • Shelly Patrick
    Shelly Patrick
    Place of Birth: Arcadia

    Favorite Thing about San Diego: Most of my family lives here

    Favorite Pizza Topping: Sausage

    Favorite Elum Card: GC791 "Life Is..."

    Favorite Quote: "Dogs are not our whole life, but they make our lives whole." Roger Caras
Who We Are
What We're Made Of
the uber talented Elum team

We are a small but mighty crew of award-winning designers and printmakers who still believe in the power of paper correspondence. We wake up every morning excited to run our fingers over a batch of 100% cotton rag paper fresh off the press and know that the act of giving a greeting card is like sending love in paper form.

We are designers, painters, illustrators, hand-letterers, typesetters, printers and inventors. We obsess over every impression created by our vintage letterpress machines and are inspired by everything from classic simplicity to fashion forward trends. We don't do generic. We're committed to making extraordinary products that you will love with care put into every detail. We want the world to look at paper with the same stars in their eyes that we do.

our founding craft

Letterpress is a printing technique that embeds the artwork into the paper. The plates used in letterpress printing are called relief plates, meaning that the image area to be printed is raised from the surface of the plate. The press operator handsets and hand inks the plates that are used to imprint the designs and lettering onto the paper. The letterpress works to sink the image into the surface of the paper, creating a textured, 3 dimensional design. The technique of letterpress printing began in the mid 1400s with the invention of movable type by Johannes Gutenberg. For centuries, letterpress was the only method of printing used for reproduction. The process of letterpress printing is a tedious labor-intensive craft that requires the utmost attention to detail. Today, after centuries of change and technological advances in printing methods, the processes and craft of letterpress printing have remained virtually unchanged.


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